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Think back over the adverts you saw on television last night, the ones you actually watched and paid attention to.

The adverts you remember will have be been funny. We’re sure of it. From meerkats to Mash-smashing Martians, humour sells. Simples.

Ever noticed how often a voiceover is done by a comedian? Even when you can’t see them, associating a product with something funny helps in its marketing.

Amused, entertained people are relaxed and receptive. They’ll take in a message because you made them laugh. can help you do that.

And it’s not just about selling.

Any memorable presentations or talks you’ve attended? Sure, you’ll have been to plenty of useful, informative events and listened to lots of speeches but the ones that really stick in the memory will also have included humour and kept your attention.

Humour is the art of surprise applied as a science. Keep surprising people and they keep paying attention. can help you do that.

Same with the workplace. Yes, you have to be serious about business but a happy atmosphere is a more creative environment - people produce more, they come up with better ideas. can help you do that.

But you don’t just have to take our word for all this. Research backs it up. Learned journals have carried papers examining the use of humour in business. We won’t bore you with all the details, because being boring isn’t what we do, but here’s an overview of a paper by Jean-Louis Barsoux, Senior Research Fellow at INSEAD, which calls itself ‘The Business School for the World”:

“...humour should not be considered a subversive force within organisations, but rather an organisational resource. Humour plays a vital role in helping to close the communication gap between leader and followers, providing an alternative channel of communication, and helping to extract information which might not otherwise be volunteered. Humour makes organisational confusion more bearable, and draws attention to areas in need of management attention. It also enhances trust, facilitates change and encourages plurality of vision. In short, humour helps to break down barriers between people and makes an organisation more participative and responsive. It follows that an environment which is amenable to humour will also facilitate organisational learning and renewal. Fully appreciating the various functions of spontaneous humour helps executives communicate and manage change more effectively.”

Short on laughs, but he makes a good point.

And there are personal as well as business benefits for the use of humour and playfulness, well-documented in the medical and scientific literature. You can read some findings
here and here and here.

Laughter reduces stress and anxiety - fact. (Amazingly, even faking a laugh can have the same effect!)

Here’s what American ‘wellness’ expert Elizabeth Scott, M.S. has to say:

‘studies so far have shown that laughter can help relieve pain, bring greater happiness, and even increase immunity. Positive Psychology names the propensity for laughter and a sense of humour as one of the 24 main signature strengths one can possess...’

Then she lists some of the Stress Management Benefits of Laughter:

  • Hormones: Laughter reduces the level of stress hormones like cortisol, epinephrine, dopamine and growth hormone. It also increases the level of health-enhancing hormones like endorphins, and neurotransmitters. Laughter increases the number of antibody-producing cells and enhances the effectiveness of T cells. All this means a stronger immune system, as well as fewer physical effects of stress.
  • Physical Release: Have you ever felt like you "have to laugh or I'll cry"? Have you experienced the cleansed feeling after a good laugh? Laughter provides a physical and emotional release.
  • Internal Workout: A good belly laugh exercises the diaphragm, contracts the abs and even works out the shoulders, leaving muscles more relaxed afterward. It even provides a good workout for the heart.
  • Distraction: Laughter brings the focus away from anger, guilt, stress and nd negative emotions in a more beneficial way than other mere distractions.
  • Perspective: Studies show that our response to stressful events can be altered by whether we view something as a threat or a challenge. Humor can give us a more lighthearted perspective and help us view events as 'challenges', thereby making them less threatening and more positive.
  • Social Benefits of Laughter: Laughter connects us with others. Just as with smiling and kindness most people find that laughter is contagious, so if you bring more laughter into your life, you can most likely help others around you to laugh more, and realize these benefits as well. By elevating the mood of those around you, you can reduce their stress levels, and perhaps improve the quality of social interaction you experience with them, reducing your stress level even more!

Wow! All that and you’re actually having fun at the same time! can help you do the jokes and get those funnybones back into action.

And if you still need convincing about the power of humour, then read this recent article from The Independent

Getting in touch with could do you more good than you could ever imagine!

Telephone: 01423 360508 or 07958 690021